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Submitted by: Daniel Schmidt
Advertising is to businesses as oxygen is to breathing. Without advertising in some form, 99% of businesses will inevitably fail, revenue and taxes will be lost, and people will lose their jobs. Outside that bleak reality, this is your chance to help ensure that local business owners keep their doors open, as well as to potentially bask in the rewards of your fruits of labor–in the form of commissions. Everybody wins. One way to do this is what the following article focuses on, making money with local advertisers using brochures.
Advertising brochures often come in the form of small booklets or even leaflets. These brochures will typically have various advertisements from the lot of businesses that have agreed to let you join them in their advertising campaign. Included on those ads are, of course, the names of the businesses, their slogan, their message, their menu, etc. All done in fonts, colors, layouts, graphics, and wording that is agreeable to both you and the business owner. Naturally what he or she wants to see on the brochures is going to take priority of your own ideas and contributions, but you still have a lot of wiggle-room to make your mark. In the end though, it is not so much as getting your ideas out on print over that of the owners, as it is making sure the quality is of above-average and that your plan for distributing and marketing your service is top-notch!
Another very resourceful avenue to go down is networking with other people. Network with your friends and acquaintances, with other local advertisers (albeit, not the ones that are your competition, of course!), and check out WHAT your competition in the brochure marketing field in your area is producing through contacts you need to make with savvy people. Savvy people that know what they are doing and have been successful at it. You can learn a lot from these people by befriending them, observing their tactics, and possibly employing those same tactics or modifying them in your own creative way. Lets recap and even expand a little:
1. Determine and root-out your niche market-this is crucial.
2. Start slow with the tried-and-true baby-steps method. Cycle your brochures and booklets around to your targeted demographic(s) just once a month for 2 or 3 months. Gauge the response and effectiveness to your advertisements, and go from there. Lather, rinse, repeat.
3. Highly consider using Microsoft Word to create 8-and-a-half by 11 brochures. Microsoft Publisher also has this capability, and it is equally as worthy.
4. There is a large array of professional looking sample templates available on the web, as well as the aforementioned Microsoft products. Some of them are even custom designed to cater to such individuals as yourself who are just starting up a an advertising organization.
Read on if you want to make money using advertising brochures. A quick caveat, though. Be realistic, and with keeping the realism, know that not everyone who ventures into the world of advertising brochures for making money with local businesses is not going to have great success. Why? More or less because they didnt have a well thought-out, well-planned and executed strategy or they just did not put the time and effort into it. I, as the author on this prelude to another piece on this article, have tried my hand at this type of advertising. I will be honest-I ha
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